In 2017 we were consulted to support the redesign for the tv-channel phoenix. Phoenix is a German television channel which broadcasts documentaries, discussions and news. Whenever social or political history is written, phoenix shows the whole picture – live on location. In a time of various media and terms like „fake news“, we are proud to work for a tv-channel, which is necessary more than ever. Together with the design-department from WDR we developed a new and fresh design around a pertol-coloured circle. This main design element was the starting point of an fascinating design process. The reel shows our contribution to this journey, with all the different steps we took on the way.
Client: Westdeutscher Rundfunk (WDR)
Creative Direction: Michael Freiwald (WDR), Lily Voigt (WDR)
Art Direction: Thomas Gugel
Concept & Design: Bastian J. Schiffer, Jan Sickinger, Thomas Gugel
Animation: Jan Sickinger, Bastian J. Schiffer, Axel Hamacher, Thomas Gugel
Layout (Online): Patrick Molnar